Maximise the value of your transport digital estate.
Transport operators manage display estates that can serve two distinct purposes: informing passengers and supporting advertising revenue. Harp Visual delivers both, separately or integrated, helping transport operators get more from their digital infrastructure. The same display hardware, enclosures and maintenance infrastructure can support passenger information and advertising. The appropriate approach depends on how the estate is managed, who controls the content and what the commercial arrangement looks like.
Passenger information and advertising - two sides of the same digital estate
Rhino display units for transport and OOH
Harp Visual designs and manufactures Rhino — a UK-manufactured display enclosure range built specifically for transport, passenger information and out-of-home advertising environments. Each format is engineered around the way the room actually works.
Bringing advertising and passenger information together
For transport operators who manage advertising alongside passenger information, integrating both on the same display infrastructure can reduce capital cost, simplify maintenance and increase commercial value.
For operators working with dedicated advertising media owners, the model may be different. The media owner may operate the advertising network independently, while passenger information runs separately. Harp Visual delivers both and can advise on the most appropriate architecture.
Platform agnostic - your choice of CMS
Harp Visual does not impose a content management platform. Whether the operator or media owner uses Signagelive, Broadsign or another platform, Harp Visual integrates, configures and supports the display network around the selected platform.
Planning a transport display network?
Talk to Harp Visual about your transport estate, passenger information requirements and whether there is an opportunity to generate additional value from your digital infrastructure.